Journal Article

Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice

Journal of Consumer Research
Author(s)

Alexander Chernev

Date Published: 2007
Citations: Chernev, Alexander. 2007. Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice. Journal of Consumer Research. (4)430-444.
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