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Author(s)

Timothy Calkins

Marketing plans are critically important tools for marketing executives. Indeed, if you can't create a strong marketing plan it is unlikely that you will be successful. This technical note explains why marketing plans are so important and provides a framework for creating a strong marketing plan and keys to success.

Date Published: 04/01/2006
Discipline: Management;Marketing;Strategy
Key Concepts: Marketing Plans, Marketing Strategy
Citations: Calkins, Timothy. Writing Great Marketing Plans. 7-405-750 (KEL146).