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Case
Writing Great Marketing Plans
Author(s)
Marketing plans are critically important tools for marketing executives. Indeed, if you can't create a strong marketing plan it is unlikely that you will be successful. This technical note explains why marketing plans are so important and provides a framework for creating a strong marketing plan and keys to success.
Date Published:
04/01/2006
Discipline:
Management;Marketing;Strategy
Key Concepts:
Marketing Plans, Marketing Strategy
Citations:
Calkins, Timothy. Writing Great Marketing Plans. 7-405-750 (KEL146).