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Case
Washington Mutual (A): A Very Old Bank Can Grow - A Lot!
Author(s)
This case describes the ways in which Washington Mutual preserved and reinforced its brand through two phases of expansion, the first based on acquisition and the second based on organic growth. The Washington Mutual brand is shown to be grounded in a well-designed customer experience. This experience was the result of careful attention by Washington Mutual to hiring policies for its staff, incentives that encouraged entrepreneurship, empowerment of both "store" managers and "sales associates," and a strong culture that valued the community, innovation, fairness in treatment of customers, care for its employees, and high-speed implementation.
Date Published:
01/01/2006
Discipline:
Management;Organizational Behavior;Strategy
Key Concepts:
Branding, Compensation, Organizational Culture, Human Resources Management, Customer Service Management, General Management
Citations:
Dewar, Robert, Hayagreeva Rao. Washington Mutual (A): A Very Old Bank Can Grow - A Lot!. 5-304-506 (KEL244).