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Case
UPS Supply Chain Solutions
Author(s)
The case describes how UPS created UPS Supply Chain Solutions, an entirely new business, with carefully selected target market segments for which unique and extensive value offerings were designed. To build this business UPS made numerous acquisitions and subsequently successfully resolved post-acquisition integration challenges in compensation, information systems, personnel policies, and organizational culture.
Date Published:
01/01/2006
Discipline:
Management;Organizational Behavior;Strategy
Key Concepts:
Market Segmentation, Marketing Strategy, Post-Acquisition Integration, Branding, Human Resources Management, Competitive Strategy
Citations:
Dewar, Robert, Jeff Schumacher, Hayagreeva Rao. UPS Supply Chain Solutions. 5-205-251 (KEL177).
