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Case
Quaker Oats's Oatmeal Division
Author(s)
The hot breakfast cereal division of Quaker Oats was in serious decline. The increasing American preference for speed and convenience at breakfast did not bode well for improvement. The senior VP over the hot breakfast division has been given an ultimatum by the CEO to turn the company's namesake product line around. She develops a marketing plan, but will it work?
Date Published:
01/01/2006
Discipline:
Marketing;Strategy
Key Concepts:
Brand Management, Marketing Strategy, Marketing Plans, Pricing Strategy, Market Segmentation, Targeting, Positioning
Citations:
Nordhielm, Christie, Gretchen Hall. Quaker Oats's Oatmeal Division. 5-106-005 (KEL182).
