MDCM, Inc. (A): IT Strategy Synchronization

MDCM, Inc. (A): IT Strategy Synchronization examines the issues of formulating an IT strategy and a set of IT objectives aligned with corporate strategy. Specifically, the case describes a firm that has grown rapidly through global acquisitions. As a result of these acquisitions, the new conglomerate is not responsive to the competitive environment. The firm has therefore launched a new transformation strategy called Horizon 2000, but it has yet to develop a corresponding IT strategy. Students solve Case A by applying the management by business objective framework and develop an executive level IT strategy for the firm. This case is the first in a series where the second of the series is the case MDCM, Inc. (B): Strategic IT Portfolio Management. These cases were originally developed for the Kellogg CIO/CXO 3-day executive program Driving Strategic Results through IT Portfolio Management, and are used in the Kellogg MBA course entitled Managing Technology Portfolios and Projects.