Journal Article

Towards a competitive arousal model of decision making: a study of auction fever in live and internet auctions

Organizational Behavior and Human Decision Processes
Author(s)

Gillian Ku

Deepak Malhotra

J. Keith Murnighan

Date Published: 2005
Citations: Ku, Gillian, Deepak Malhotra, J. Keith Murnighan. 2005. Towards a competitive arousal model of decision making: a study of auction fever in live and internet auctions. Organizational Behavior and Human Decision Processes. (2)89-103.
Print

Get to know more about our programs and community.

ATTEND AN EVENT