Journal Article

Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

Applied Stochastic Models in Business and Industry
Author(s)

Marnik Dekimpe

Dominique Hanssens

Vincent Nijs

Jan-Benedict Steenkamp

Date Published: 2005
Citations: Dekimpe, Marnik, Dominique Hanssens, Vincent Nijs, Jan-Benedict Steenkamp. 2005. Rejoinder for measuring short- and long-run promotional effectiveness on scanner data using persistence modelling. Applied Stochastic Models in Business and Industry. 421-422.
Print

Get to know more about our programs and community.

ATTEND AN EVENT