Journal Article

How Can a Place Correct a Negative Image?

Place Branding
Author(s)

David Gertner

Philip Kotler

Proposes and analyzes different approaches to correcting a negative image of a place
Date Published: 2005
Citations: Gertner, David, Philip Kotler. 2005. How Can a Place Correct a Negative Image?. Place Branding. (1)50-57.
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