Art+Business= Success for NU

Over the years HMS Media has maintained its dedication to both art and business, believing that the creativity of one can inform the success of the other. This year, thanks to a project commissioned by the Kellogg School of Management at Northwestern University, HMS had an opportunity to showcase the success of this approach. Professors Lloyd E. Shefsky and John L. Ward, who run the Center for Family Enterprises at the Kellogg School, conceived a dramatic video that would demonstrate some of the difficult professional and personal issues faced by family-owned businesses. HMS worked with the Kellogg team to script a faux-documentary approach. The end result was a compelling, dramatic take on emotionally charged family and business issues. Kellogg is now using the video as a teaching tool in seminars and classes with family business leaders, MBA students and alums.