A Toolkit for Analyzing Corporate Cultural Toolkits

This article illustrates a strategy for measuring and comparing the cultural toolkits in use by different actors in a larger field. The strategy allows quantitative comparisons of similarity at the level of large comprehensive toolkits instead of selective elements or inferred deeper dimensions. It also takes into account the embeddedness of actors' cultural toolkits in larger social fields and the specificity of toolkits to communication contexts. While the strategy is potentially applicable to any actor's toolkit in a recurring communication context, I use as an illustration the repertoires that different corporations employ to account for their activities in their annual reports.