Journal Article

Qualitative Media Measures: Newspaper Experiences

International Journal on Media Management
Author(s)

Bobby Calder

Edward Malthouse

Wayne Eadie

Date Published: 2004
Citations: Calder, Bobby, Edward Malthouse, Wayne Eadie. 2004. Qualitative Media Measures: Newspaper Experiences. International Journal on Media Management. (1-2)123-130.
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