Start of Main Content
Case
Iridium Global Satellite Phone System: Lost in Space?
Author(s)
Motorola's spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many of its talented executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps which led to Iridium's bankruptcy in August 1999.
Date Published:
10/01/2004
Discipline:
Marketing
Key Concepts:
Forecasting, Market Research, Market Segmentation, Conjoint Analysis
Citations:
Schieffer, Robert, Min Chen. Iridium Global Satellite Phone System: Lost in Space?. 5-404-751 (KEL135).
