Start of Main Content
Journal Article
When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice
Journal of Consumer Research
Author(s)
Date Published:
2003
Citations:
Chernev, Alexander. 2003. When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice. Journal of Consumer Research. (2)170-183.