Book

Rethinking Marketing: Sustainable Marketing Enterprise in Asia

Author(s)

Philip Kotler

Hermawan Kartjaya

HooiDen Hua

Sandra Liu

Date Published: 2003
Citations: Kotler, Philip, Hermawan Kartjaya, HooiDen Hua, Sandra Liu. 2003. Rethinking Marketing: Sustainable Marketing Enterprise in Asia.
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