Journal Article

Need-Based Segmentation and Customized Communication Strategies in a Complex Commodity Industry: A Supply Chain Study

Industrial Marketing Management
Author(s)

Terri Albert

Date Published: 2003
Citations: Albert, Terri. 2003. Need-Based Segmentation and Customized Communication Strategies in a Complex Commodity Industry: A Supply Chain Study. Industrial Marketing Management. (4)281-290.
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