Frontier experiences from industry-academia consortia: corporate roadmappers create value with product and technology roadmaps.

Technology roadmapping (TRM) has been applied successfully in a number of industrial organizations. Designed to facilitate and communicate technology strategy and planning, Roadmaps (or, as in Europe, route maps) can take a variety of specific forms, depending on the type (opportunities, capabilities, products, technologies, etc.) and particular company context. While they are generally manifest in a number of 'program elements or levels' superimposed upon a time-line, experienced roadmappers will often claim that it is