Journal Article

Conceptualizing and Measuring Magazine Experiences and Readership

Worldwide Readership Research Symposia
Author(s)

Edward Malthouse

Bobby Calder

Wayne Eadie

Date Published: 2003
Citations: Malthouse, Edward, Bobby Calder, Wayne Eadie. 2003. Conceptualizing and Measuring Magazine Experiences and Readership. Worldwide Readership Research Symposia. 285-306.
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