Journal Article

Referral Infomediaries

Marketing Science
Author(s)

Yuxin Chen

Ganesh Iyer

Paddy Padmanabhan

Date Published: 2002
Citations: Chen, Yuxin, Ganesh Iyer, Paddy Padmanabhan. 2002. Referral Infomediaries. Marketing Science. (4)412-434.
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