Generating Options in Consumer Choice

Advances in Consumer Research
Author(s)

Alexander Chernev

Focuses on several options for consumers in choosing the product. Effects of generating options on purchase intent for hedonic and utilitarian products; Affect of preference articulation in consumer choice.
Date Published: 2002
Citations: Chernev, Alexander. 2002. Generating Options in Consumer Choice. Advances in Consumer Research. (1)460.
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