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Case
CRU Computer Rentals
Author(s)
This case examines a company that rents and leases computers. The primary objective of the case is to provide a scenario where students can see the link between operational flow measures such as inventory, throughput, and flow time and financial flows. The case presents a scenario where a firm sees financial performance worsen even though sales increase. A link between the operational measures and financial flows allows students to understand the causes.
Russian translation available.
Russian translation available.
Date Published:
01/01/2002
Discipline:
Operations
Key Concepts:
Process Flows, Flow Time, Inventory, Throughput
Citations:
Chopra, Sunil. CRU Computer Rentals. 5-403-750 (KEL017).