Journal Article

The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Journal of Marketing Research
Author(s)

Alexander Chernev

Gregory Carpenter

Date Published: 2001
Citations: Chernev, Alexander, Gregory Carpenter. 2001. The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences. Journal of Marketing Research. (3)349-361.
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