Journal Article

Taking an Expanded View of Customers' Needs: Qualitative Research for Aiding Innovation

Marketing Research
Author(s)

Bobby Calder

Maria Flores

Charles Spinosa

Date Published: 2000
Citations: Calder, Bobby, Maria Flores, Charles Spinosa. 2000. Taking an Expanded View of Customers' Needs: Qualitative Research for Aiding Innovation. Marketing Research. (4)4-11.
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