Journal Article

Marketing data, models, and decisions

International Journal of Research in Marketing
Author(s)

Michel Wedel

Wagner Kamakura

Ulf Bockenholt

Date Published: 2000
Citations: Wedel, Michel, Wagner Kamakura, Ulf Bockenholt. 2000. Marketing data, models, and decisions. International Journal of Research in Marketing. 203-208.
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