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Book
The Fat Firm
Author(s)
Using a fresh mix of talented cartooning and seasoned management, marketing, and learning expertise, The Fat Firm reveals the inner workings of real companies. It illustrates a host of situations in which people, cultures, and processes allow excess, waste, and inefficiency-in other words, fat-to creep into a firm and weaken its competitive edge. Most important, the book offers innovative advice on how firms can slim down and stay successful over the long haul.
Date Published:
1997
Citations:
Zoltners, Andris, Prabhakant Sinha, Stuart Murphy. 1997. The Fat Firm.