Journal Article

Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing

Journal of Business & Economic Statistics
Author(s)

Byung-Do Kim

Robert Blattberg

Peter Rossi

Date Published: 1995
Citations: Kim, Byung-Do, Robert Blattberg, Peter Rossi. 1995. Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing. Journal of Business & Economic Statistics. (3)291-303.
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