Journal Article

Simple Approaches to Evaluate Competing Non-Nested Models in Marketing

International Journal of Research in Marketing
Author(s)

Dipak C. Jain

Siva Balasubramanian

Date Published: 1994
Citations: Jain, Dipak C., Siva Balasubramanian. 1994. Simple Approaches to Evaluate Competing Non-Nested Models in Marketing. International Journal of Research in Marketing. (1)53-72.
Print

Get to know more about our programs and community.

ATTEND AN EVENT