Journal Article

Modeling Purchase Timing and Brand Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity

Journal of Marketing Research
Author(s)

Dipak C. Jain

Naufel Vilcassim

Date Published: 1991
Citations: Jain, Dipak C., Naufel Vilcassim. 1991. Modeling Purchase Timing and Brand Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity. Journal of Marketing Research. (1)29-41.
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