Collaboration or Paradigm Shift?

While the "formulation" or "strategy" side of business policy has always drawn appropriately from economic theory, we caution that, taken to its logical extreme, economic theory ignores the importance of implementation, implies lack of choice in organization decision-making, and makes the organization a nonentity, in tins paper, we outline the fundamental differences between behavioral and economic approaches to business policy These differences are highlighted by an illustration of their divergent perspectives on corporate "agency".