Book Chapter

Rank Order Preferences and the Part-Worth Model: Implications for Derived Attribute Importance and Choice Predictions

Author(s)

Dick Wittink

Lakshman Krishnamurthi

Date Published: 1981
Citations: Wittink, Dick, Lakshman Krishnamurthi. 1981. Rank Order Preferences and the Part-Worth Model: Implications for Derived Attribute Importance and Choice Predictions.
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