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Author(s)

Philip Kotler

Bala Balachandran

Focuses on a problem of companies adapting to a business environment characterized by shortages and inflationary pressure. Decision options facing management during periods of shortages and inflation; Reason for the error in the assumption of businessmen that shortages is a past problem; Major adjustment elements in trying to respond to sudden shortages.
Date Published: 1975
Citations: Kotler, Philip, Bala Balachandran. 1975. Strategic Remarketing: The Preferred Response to Shortages and Inflation. Sloan Management Review. (1)1-17.