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Journal Article
A Statistical Evaluation of Transit Promotion
Journal of Marketing Research
Author(s)
If advertising by public transportation companies is to be useful, an effective method of advertising evaluation must be available. This paper presents such a method, based on a mathematical modeling approach, and the results of its application to a transit advertising campaign.
Date Published:
1970
Citations:
Blattberg, Robert. 1970. A Statistical Evaluation of Transit Promotion. Journal of Marketing Research. (3)293-299.