| 2022 |
Product Aesthetic Design: A Machine Learning Augmentation
|
Alex Burnap, John R. Hauser, Artem Timoshenko
|
working paper
|
| 2022 |
Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion,
Journal of Marketing Research
|
Chethana Achar, Lea Dunn, Nidhi Agrawal
|
article
|
| 2022 |
Leaning into Stigma: Leveraging Variations in Moral Acceptability of Stigma to Enhance Mental Health Persuasion
|
Chethana Achar, Nidhi Agrawal
|
working paper
|
| 2022 |
Investigating the Pink Tax: Evidence Against a Systematic Price Premium for Women in CPG
|
Sarah Moshary, Anna Tuchman, Natasha Bhatia
|
working paper
|
| 2022 |
How Coupons Impact Children’s Healthy Choices in a Developing Economy: An Immediate Boost, a Long-Term Deficit, and a Lesson on Message Design
|
Michal Maimaran, Szu-chi Huang, Daniella Kupor
|
working paper
|
| 2022 |
“High-Energy Audio in Advertising: A Large-scale Investigation of TV Commercials”,
Journal of Marketing Research
|
Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi, Purush Papatla
|
article
|
| 2022 |
Meta-analysis of Studies with Multiple Contrasts and Differences in Measurement Scales,
Journal of Consumer Psychology
|
Blake McShane, Ulf Bockenholt
|
article
|
| 2022 |
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior,
Marketing Science
|
Rima Toure-Tillery, Lili Wang
|
article
|
| 2022 |
Close Enough? A Large-Scale Exploration of Non-experimental Approaches to Advertising Measurement
|
Brett Gordon, Robert Moakler, Florian Zettelmeyer
|
working paper
|
| 2022 |
Single neuron evidence of inattentional blindness in humans,
Neuropsychologia
|
Moran Cerf, Brandon Freiberg
|
article
|
| 2022 |
Intermittent Faking of Personality Profiles in High-Stakes Assessments: A Grade of Membership Analysis,
Psychological Methods
|
Ulf Bockenholt, Anna Brown
|
article
|
| 2022 |
Regulatory Fit Intensifies Moral Predispositions,
Journal of Personality and Social Psychology
|
Chethana Achar, Angela Y. Lee
|
article
|
| 2022 |
Psychological Traits and the Persuasiveness of Lung Cancer Screening Health Messages,
The Annals of Thoracic Surgery
|
John I. Monu, Chethana Achar, Douglas E. Wood, David R. Flum, Nidhi Agrawal, Farhoood Farjah
|
article
|
| 2022 |
Measuring Benefits from New Products in Markets with Information Frictions
|
Ilya Morozov
|
working paper
|
| 2022 |
Welfare Effects of Personalized Rankings
|
Ilya Morozov, Robert Donnelly, Ayush Kanodia
|
working paper
|
| 2022 |
Video Advertising by Twitch Influencers
|
Ilya Morozov, Yufeng Huang
|
working paper
|
| 2022 |
The Effect of Ads on Search: An Experimental Approach
|
Ilya Morozov, Anna Tuchman
|
working paper
|
| 2022 |
The Divergent Effect of COVID-19 on Parents and Children Video-Game Usage
|
Michal Maimaran, Paulo Albuquerque, Geoff Tomaino
|
working paper
|
| 2022 |
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
|
Anna Tuchman, Jura Liaukonyte, Xinrong Zhu
|
working paper
|
| 2022 |
"If it's famous it must be good: the social construction of brand value in the U. S. wine market"
|
Gregory Carpenter, Ashlee Humphreys
|
book chapter
|
