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Recent Scholarly Research

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE Title Author Type
2025 Marketing Management 17th Edition Philip Kotler, Kevin Keller, Alexander Chernev Book
2024 Personal Misconduct Elicits Harsher Professional Consequences for Artists (vs. Scientists): A Moral Decoupling Process, Psychological Science Joseph Siev, Jacob Teeny Article
2024 Learning About Demand in the Long-tail: The Role of Competitive Monitoring Eric T. Anderson Working Paper
2024 The Economics of Social Media, Journal of Economic Literature Guy Aridor, Rafael Jimenez-Duran, Ro'ee Levy, Lena Song Article
2024 When Fundraisers Fail: Implications for Donor Retention and Donation Platforms Abhishek Rishabh, Anna Tuchman, Pradeep Chintagunta Working Paper
2024 Emotion and Motion: Toward Emotion Recognition Based on Standing and Walking, Plos One Angela Y. Lee, Raziel Riemer Article
2024 Privacy Regulation and Targeted Advertising: Evidence from Apple’s App Tracking Transparency Guy Aridor, Yeon-Koo Che Working Paper
2024 Motivated counterfactual thinking and moral inconsistency: How we use our imaginations to selectively condemn and condone, Current Directions in Psychological Science Daniel Effron, Kai Epstude, Neal Roese Article
2024 Multi-cell experiments for marginal treatment effect estimation of digital ads Caio Waisman, Brett Gordon Working Paper
2024 Should I Talk about Cancer? Onset Controllability and Relatedness Shape Skepticism and Sympathy toward Health Self-Disclosures in Crowdfunding Chethana Achar, Der-Wei Huang, Nidhi Agrawal, Adam Duhachek Working Paper
2024 Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products Alexander Chernev, Sean Blair, Ulf Bockenholt Working Paper
2024 Where Does Advertising Content Lead You? We Created a Bookstore to Find Out, Marketing Science Ilya Morozov, Anna Tuchman Article
2024 Information-Constrained Coordination of Economic Behavior, Journal of Economic Dynamics and Control Guy Aridor, Michael Woodford, Rava Azeredo da Silveira Article
2024 The MovieLens Beliefs Dataset: Collecting Pre-Choice Data for Online Recommender Systems Guy Aridor, Duarte Goncalves, Daniel Kluver, Ruoyan Kong, Joseph Konstan Working Paper
2024 Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta, Marketing Science Nils Wernerfelt, Anna Tuchman, Bradley Shapiro, Robert Moakler Article
2024 Value incongruent behaviors as antecedents of moral disengagement. Chethana Achar, Jiaqian Wang Working Paper
2024 The Potential of Generative AI for Personalized Persuasion at Scale, Scientific Reports Jacob Teeny, Sandra Matz, Sumer Vaid, Heinrich Peters, Gabriella Harari, Moran Cerf Article
2024 s In-kind Kinder than Cash? The Impact of Money vs. Food Aid on Social Emotions and Aid Take-up ", Proceedings of the National Academy of Sciences Samantha Kassirer, Ata Jami, Maryam Kouchaki Article
2024 Educating marketers for the digital future. Neal Roese, Can Uslay, Silvana Dakduk Book Chapter
2024 Predictive Incrementality by Experimentation (PIE) for Ad Measurement Brett Gordon, Robert Moakler, Florian Zettelmeyer Working Paper