Caio Waisman joined the marketing faculty at the Kellogg School of Management in 2019. Professor Waisman's research interests include online marketplaces and platforms, and experimentation and online advertising. His work on online platforms assesses the use of different selling mechanisms, such as auctions and posted prices, and individual behavior in bilateral negotiations for goods. His work on experimentation and online advertising assesses challenges in estimating the effects of advertising when the ability of experiment is affected, for example, by competitive interference, limited resources and imperfect compliance.
Professor Waisman holds a PhD in Economics from Stanford University, an MA in Economics from the Pontifical Catholic University of Rio de Janeiro and a BA in Economics from the University of São Paulo. Before joining Kellogg, he worked in the Business Growth division of JD.com.
Quantitative Marketing, Empirical Industrial Organization, Applied Econometrics