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Marketing

Associate Professor of Marketing

Portrait of Caio Waisman, Faculty at the Kellogg School of Management

Caio Waisman is an Associate Professor of Marketing at Kellogg, where he has been since 2019. He holds a PhD in Economics from Stanford. His research focuses on developing tools to measure the effectiveness of online advertising by leveraging the structure of advertising platforms and of ad auctions in general. Before joining Kellogg, he worked at JD.com as part of their business growth division.

About Caio
Research interests
  • Quantitative Marketing
  • Empirical Industrial Organization
  • Applied Econometrics
  • PhD, 2018, Economics, Stanford University
    M.A., 2013, Economics, Pontifical Catholic University of Rio de Janeiro
    B.A., 2010, Economics, University of Sao Paulo
  • Dick Wittink Prize

Topics in Quantitative Marketing (MKTG-552-0)

This seminar required of 2nd-4th year students exposes students to working papers in current areas of active research. Students read, present, and discuss recent papers with the goal of improving their ability to evaluate a paper's academic contribution and managerial relevance and to further extend their knowledge of models and methods.

Quantitative Marketing: Structural Modeling (MKTG-551-3)

This course provides a foundational understanding of static and dynamic discrete-choice models, with applications drawn from quantitative marketing and economics. The course takes a "hands on" approach to research, with class being a mix of lectures, discussion of articles, and hands-on empirical analysis. Coding assignments are the bulk of the grade.