Anna Tuchman joined the marketing faculty at the Kellogg School of Management in 2016. Professor Tuchman's research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing. Her recent work evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and studies the impact of soda taxes on consumption. A second stream of research studies consumer demand for advertising and considers the resulting implications for ad targeting and measuring advertising treatment effects.
Professor Tuchman holds a PhD in Marketing and an MA in Economics from Stanford University. She completed her BA at the University of Pennsylvania. Before her graduate studies, she worked in economic litigation consulting, where she gained experience working on projects across various industries and product categories including consumer electronics, agriculture, credit cards, and mortgage loans.
Empirical Industrial Organization
Advertising: Addictive Goods, Addressable TV Markets, Ad Skipping, Digital and TV Advertising
Policy and Regulation