Anna Tuchman joined the marketing faculty at the Kellogg School of Management in 2016. Professor Tuchman's research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing. Her recent work evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and studies the impact of soda taxes on consumption. A second stream of research studies advertising effectiveness and consumer demand for advertising.

Professor Tuchman holds a PhD in Marketing and an MA in Economics from Stanford University. She completed her BA at the University of Pennsylvania. Before her graduate studies, she worked in economic litigation consulting at Cornerstone Research.

Quantitative Marketing 

Empirical Industrial Organization

Advertising: Addictive Goods, Addressable TV Markets, Ad Skipping, Digital and TV Advertising

Policy and Regulation

• Master of Arts, 2016, Economics, Stanford University
• Doctor of Philosophy, 2016, Marketing, Stanford University
• Bachelor of Arts, 2009, Economics, Mathematics, And Hispanic Studies, University of Pennsylvania

• Assistant Professor of Marketing, Marketing, Kellogg School of Management, Northwestern University, 2016-present

• Intern, CIGNA International, 2008-2008
• Analyst, Cornerstone Research, 2009-2011

• Winner, Frank M. Bass Dissertation Paper Award, INFORMS Society for Marketing Science
• Finalist for the John D.C. Little Award for the Best Paper Published in Marketing Science in 2019, INFORMS Society for Marketing Science
• Sidney J. Levy Teaching Award