Jennifer Cutler's research focuses on understanding perceptual dynamics in social networks and developing methods for extracting marketing insights from social media. Her work, which blends advances in quantitative marketing, social psychology, and artificial intelligence, has received awards from the Association for the Advancement of Artificial Intelligence, the National Business and Economics Society, and the Max Planck Institute for Human Development.
Professor Cutler teaches "Digital Marketing Analytics" in the MBA program and has taught a range of executive education courses at both Kellogg and Microsoft. She earned her Ph.D. in Business Administration from Duke University and her Sc.B. in Cognitive and Linguistic Sciences from Brown University.
Developing and applying social media analytics techniques to: improve & scale marketing research measurement, understand online influence & persuasion, and promote corporate social responsibility