Helen Chun is an associate professor of IMC at Medill and an associate professor, by courtesy, at Kellogg School of Management. She teaches IMC Strategic Process at Medill and Services Marketing at Kellogg. She previously taught at the Hotel School in the Cornell SC Johnson College of Business.
As a behavioral researcher studying peopleâ€™s motivations and behavior, her expertise lies in bringing psychological approaches to managing and enhancing consumer experience, particularly studying consumer emotions, experience design and services marketing. Chunâ€™s research has also focused on branding, prosocial and sustainability-related issues, and technology-driven consumer insights. Her extensive research collaboration with the service industry has shaped and honed the experience-focused approach to her research and pedagogy.
Her research papers have been published in leading marketing and services journals, such as the Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research and Journal of Service Management. Chun serves as department associate editor at Service Science and serves on the editorial review boards of the Journal of Service Research, Psychology & Marketing, and Journal of Hospitality and Tourism Research. She also serves on the membership committee for the Association for Consumer Research.