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Executive Education

Adjunct Lecturer of Executive Education

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Alex Castrounis is the founder of Why of AI, an adjunct at Northwestern Kellogg teaching AI in both the Executive Education and MBAi programs, a TEDx speaker, and a book author. He has over two decades of experience advising startups to Fortune 100 companies on using data, analytics, and AI models to drive business growth and customer success.

Alex is also a former INDYCAR race strategist and data scientist who drove winning results for teams such as Andretti Autosport in world-renowned races, including the Indy 500. His experience applying analytics to make smarter, data-driven decisions in racing now helps businesses gain and maintain a competitive advantage in their industry.


Research

Alex Castrounis, Master’s Thesis, High Performance Damper Optimization Using Computer Simulation and Design of Experiments, 2009.?

Gary A. Smith, Patrick S. Florence, Alex D. Castrounis, Mark Luongo, Jessica D. Moore, John Throne, and Karin Zelley, Academic Paper, Basaltic Near-vent Facies of Vulcan Cone, Albuquerque Volcanoes, New Mexico, 1999.

Applied insights

Castrounis, A. (2019). AI for People and Business. O’Reilly Media.

TEDx Talk: "How to Turn AI Chaos into Clarity"

SXSW Talk: "A New Turing Test: Can AI Find a Missing Rabbit?"

Article: “How to Turn AI Chaos Into Clarity

Article: "From INDYCAR Racing to Business Success"

Northwestern MBAi Feature: "From the Racetrack to the Classroom"

Knowledge@Wharton: "How to Turn ‘Data Exhaust’ into a Competitive Edge"

Education

  1. S., 2009, Mathematics, University of New Mexico, Awarded with Distinction
  2. S., 1998, Earth & Planetary Sciences, University of New Mexico 

Awards

  1. S., 2009, Mathematics, University of New Mexico, Awarded with Distinction

Websites

Alex's Personal Website

Alex’s LinkedIn Profile

Alex's Google Scholar Profile