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Professor Emeritus of Marketing
Robert C. Blattberg is Professor Emeritus of Marketing (formerly the Polk Bros. Professor of Retailing and Director of the Center for Retail Management). Professor Blattberg joined the faculty in 1991 and retired in 2009. Prior to his appointment at the Kellogg School, Blattberg served as the Charles H. Kellstadt Professor of Marketing and Director of the Center for Marketing Information Technology at the Graduate School of Business at the University of Chicago. He received his PhD in industrial administration from Carnegie Mellon University.
His primary research is in the areas of marketing information technology, database marketing, sales promotions, pricing and retailing. His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals. He has co-authored four books, including Sales Promotions (Prentice-Hall) and Customer Equity (Harvard Business Press). Professor Blattberg has consulted to a wide variety of firms including American Express, Kroger, Best Buy, Rite Aid, IRI, and A.T. Kearney. He has won both the John D.C. Little award for best paper in Marketing Science and the Robert B. Clarke Award from the Direct Marketing Educational Foundation as Educator of the Year.