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Mark Achler
Marketing
Adjunct Lecturer of Marketing
CONTACT INFO
Mark is the Managing Director of Math Venture Partners - www.mathventurepartners.com - an early to mid-stage technology venture capital fund and an Adjunct Lecturer of Marketing at Northwestern’s Kellogg School of Management. Mark teaches two courses integral to the Entrepreneurship Pathway: Launching and Leading Startups and Entrepreneurship: Building Innovation, Teams, and Cultures.
He is a serial entrepreneur who started four companies, managed three venture funds, and was head of Innovation for Redbox as well as an early employee of Apple. He is the co-author of Exit Right - how to sell your startup, and has a popular podcast on the Noteworthy network: The Real Work with Mark Achler.
Achler is a frequent speaker, resource and ardent champion for the entrepreneurial community; where he is a mentor for TechStars and several other entrepreneurial organizations. He thinks he has had a fun and eclectic career and his wife thinks he can’t hold a job - all a matter of perspective.
**This course was formerly known as MORS 952-A/MORS 952-B**
Most venture capitalists will agree that the key determinant of success in an early stage company is the management team. In an environment where formal business plans are of little help and ideation continues around the development of the right business model, management teams must be innovative, resourceful and adaptive. People, not plans, define outcomes. But attracting, coordinating, and encouraging the right co-founders and employees is incredibly tricky, even when you're not faced with scarce resources and deep uncertainty.
This five-week course explores the factors that define high-functioning teams, and offers frameworks and approaches to assembling, motivating, and coordinating effective teams in highly fluid and challenging contexts. Topics include the psychology of teams, legal aspects of team building, and how to divide responsibility, compensation, and equity among the founders.
Culture is key to sustainable success in the face of evolving needs, crises, and opportunities. We leverage a powerful intent-driven framework designed to define and grow corporate cultures to create lasting value. The goal is a repeatable methodology for achieving a "flow state" of innovation bringing together founders, employees, customers, and investors to achieve extraordinary outcomes.