Take Action

Home | Faculty & Research Overview

Case Studies

For questions related to Kellogg cases, please contact cases@kellogg.northwestern.edu.

Cases Published

DATE Title Author
2023 Henry Ford's Five-Dollar Day Niko Matouschek, Amy Klopfenstein
2023 Navigating the Brand Portfolio of Google’s Geo Services Division Jim Lecinski, Shaon Ahsan
2023 Making a Splash: Creating a Growth Strategy for Thermas Water Park Jim Lecinski, Theo Anderson
2023 Disney and the Big Business of Make-Believe: From Silent Movies to the Streaming Wars Amanda Starc, Craig Garthwaite, Theo Anderson
2023 Xbox Game Pass: Business Model Optimization and Transformation Mohanbir Sawhney
2023 Moral Complexity in Leadership: Empathy "A Small, Good Thing," by Raymond Carver Brooke Vuckovic, Rebecca Talbot
2023 Driving Results at Airbnb Kevin McTigue, Katharine H. Kruse
2023 Moral Complexity in Leadership: Hubris and Humility Antigone, by Sophocles Brooke Vuckovic, Rebecca Talbot
2023 Moral Complexity in Leadership: Loyalty and the Cost of Excellence The Remains of the Day, by Kazuo Ishiguro Brooke Vuckovic, Rebecca Talbot
2023 The Metaverse: Preparing for What’s Next Kevin McTigue, Nick Strann
2023 Moral Complexity in Leadership: Empathy "The Paper Menagerie," by Ken Liu Brooke Vuckovic, Rebecca Talbot
2023 Moral Complexity in Leadership: Empathy "Mrs. Sen's," by Jhumpa Lahiri Brooke Vuckovic, Rebecca Talbot
2023 Over the Top: The Rise of Streaming and the Television Industry Value Chain Craig Garthwaite, Amanda Starc, John Pavlus
2023 Pella Corporation: Creating the Right Shareholder Roles and Goals for the Future Jennifer Pendergast, Sachin Waikar
2023 Crescendo: Steinway’s Growth Strategy Tim Calkins
2023 Tata Group and Air India: Optimizing Brands, Routes, and Operations in the Airline Portfolio Mohanbir Sawhney, Debdutta Choudhury
2023 Lyric Opera of Chicago: Setting the Scene to Grow Ticket Sales Jim Lecinski, John Masko
2023 DL3 Realty: Realizing Returns and Revitalizing Communities Through Venture Development William Towns
2023 Disney+ and Machine Learning in the Streaming Age Kevin McTigue, Theo Anderson
2023 Moral Complexity in Leadership: Greed How Much Land Does a Man Need? by Leo Tolstoy Brooke Vuckovic, Rebecca Talbot