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Marketing
How (Not) to Change Someone's Mind
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Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
Aparna Labroo
In a recent paper, Professor Labroo finds that changes in lighting produce cognitive effects that can influence decisions.
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Galen Bodenhausen
Recent research by Professor Bodenhausen considers whether economic uncertainty leads voters to devalue female politicians.
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Anna Tuchman
Professor Tuchman studies consumer demand for advertising, as well as the intersection of public policy and marketing.
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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Brett Gordon, Florian Zettelmeyer, Dan Chapsky, Neha Bhargave, Marketing Science, 2019 |
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Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk-Taking
Ata Jami, Journal of Marketing Research, 2019 |
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Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level
Jin Sun, TakKeh Hean, Angela Y. Lee, International Journal of Research in Marketing, 2019 |
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The Effect of Limited Availability on Children's Consumption, Engagement, and Choice Behavior
Michal Maimaran, Yuval Salant, Judgment and Decision Making, 2019 |
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Body camera footage leads to lower judgments of intent than dash camera footage
Broderick L. Turner, E. M. Caruso, Mike A Dilich, Neal Roese, Proceedings of the National Academy of Sciences, 2019 |
Marketing News
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Whiskey, Swords And House Lannister Coin Purses: Yes, Winter Is Coming, And So Is The Merch Alexander Chernev, Forbes, April 08, 2019 |
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Journey Mapping Can Guide You To A Stronger Brand Kevin McTigue, CMO.com, April 04, 2019 |
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When to Kill a Brand: The End of Bank of America's US Trust Timothy Calkins, Inc., March 26, 2019 |
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Statisticians' Call To Arms: Reject Significance And Embrace Uncertainty! Blake McShane, NPR, March 20, 2019 |
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Guarantee Your Next Presentation Will Go Well With This Presentation Hack Timothy Calkins, Inc., March 18, 2019 |
Find Your Fit
Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.
Full-Time MBA Program
Evening & Weekend MBA Program
Executive MBA Program
Executive Education
MS in Management Studies
Doctoral Program
Certificate Program for Undergraduates
KELLOGG INSIGHT
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RECRUITING
Faculty recruiting
Explore the departments currently accepting submissions and application instructions for open faculty positions at Kellogg.
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DOCTORAL PROGRAM
Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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