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Marketing
How (Not) to Change Someone's Mind
Kellogg Opens Its Global Hub
Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
Eric T. Anderson
Professor Anderson's paper examining pricing and promotions was recently recognized for its enduring impact.
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Jennifer Cutler
Professor Cutler's research blends advances in quantitative marketing, social psychology, and artificial intelligence.
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Angela Y. Lee
Recent research by Professor Lee examines attributes consumers weigh when evaluating competing options.
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Marketing News
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The McRib is back. Here’s why McDonald’s doesn’t sell it year-round Alexander Chernev, CNN.com , October 04, 2019 |
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Proving the Value of Luxury Brands Bobby Calder, Forbes, September 27, 2019 |
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Seltzer standout White Claw draws fire from Big Beer Timothy Calkins, Crain’s Chicago Business , September 20, 2019 |
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When To fire Your Customers: A Study Of Customer Lifetime Value Can Lead To Some Startling Actions Robert Blattberg, Forbes, September 17, 2019 |
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The Importance of Value Abstraction in Artificial Intelligence For Business Leaders Mohanbir Sawhney, Forbes, September 16, 2019 |
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Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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