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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.

Upcoming Events

January 19, 2021 | 12:00 PM
Virtual Event
January 26, 2021 | 12:00 PM
Virtual Event
February 02, 2021 | 12:00 PM
Virtual Event

Featured Faculty Members

Lakshman Krishnamurthi

A new study explores how the conventional e-commerce model can integrate more digital innovations.

Chethana Achar

A new paper explores illness-detection versus illness-prevention health actions.

Rima Toure-Tillery

Recent research examines how people make judgments about a group based on a single member.

Recent Marketing Research

The First-Member Heuristic: Group Members Labeled "First" Influence Judgment and Treatment of Groups
Janina Steinmetz, Rima Toure-Tillery, Ayelet Fishbach, Journal of Personality and Social Psychology, 2020
So Difficult to Smile: Why Unhappy People Avoid Enjoyable Activities
Hao Shen, Aparna Labroo, Robert Wyer, Journal of Personality and Social Psychology, 2020
Inefficiencies in Digital Advertising Markets
Brett Gordon, Jiwoong Shin, Kenneth Wilbur, Journal of Marketing, 2020
Efficiently Evaluation Targeting Policies: Improving Upon Champion vs. Challenger Experiments
Duncan Simester, Artem Timoshenko, Spyros Zoumpoulis, Management Science, 2020
Fear of Detection and Efficacy of Prevention: Leveraging Construal Level to Enhance Detection versus Prevention Message Effectiveness
Chethana Achar, Nidhi Agrawal, Meng-Hua Hsieh, Journal of Marketing Research, 2020
How Digital Innovators Achieve Customer Value
Christof Gellweiler, Lakshman Krishnamurthi, Journal of Theoretical and Applied Electronic Commerce Research, 2020

Marketing News

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Angela Y. Lee, Kellogg Insight, January 11, 2021
Super Advertising: A Look Ahead at This Year’s Super Bowl Advertising
Timothy Calkins, Derek D. Rucker, Forbes, January 05, 2021
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
Angela Y. Lee, Kellogg Insight, January 04, 2021
A Surprising Benefit of Feeling Ownership over Your Possessions
Jami_Ataollah, Maryam Kouchaki, Kellogg Insight, January 04, 2021
“A Boost for the Tried and True”
Gregory Carpenter, Harvard Business Review, January 01, 2021

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates


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Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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