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Marketing
How (Not) to Change Someone's Mind
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Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
Lakshman Krishnamurthi
A new study explores how the conventional e-commerce model can integrate more digital innovations.
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Chethana Achar
A new paper explores illness-detection versus illness-prevention health actions.
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Rima Toure-Tillery
Recent research examines how people make judgments about a group based on a single member.
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Inefficiencies in Digital Advertising Markets
Brett Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth Wilbur, Journal of Marketing, 2021 |
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Efficiently Evaluation Targeting Policies: Improving Upon Champion vs. Challenger Experiments
Duncan Simester, Artem Timoshenko, Spyros Zoumpoulis, Management Science, 2020 |
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How Digital Innovators Achieve Customer Value
Christof Gellweiler, Lakshman Krishnamurthi, Journal of Theoretical and Applied Electronic Commerce Research, 2020 |
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The First-Member Heuristic: Group Members Labeled "First" Influence Judgment and Treatment of Groups
Janina Steinmetz, Rima Toure-Tillery, Ayelet Fishbach, Journal of Personality and Social Psychology, 2020 |
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So Difficult to Smile: Why Unhappy People Avoid Enjoyable Activities
Hao Shen, Aparna Labroo, Robert Wyer, Journal of Personality and Social Psychology, 2020 |
Marketing News
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Volkswagen’s April Fools’ Stunt Misses The Mark—And An Opportunity To Earn Back Trust Timothy Calkins, Forbes, April 01, 2021 |
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Peeps are back with a vengeance Timothy Calkins, CNN, April 01, 2021 |
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Making AI And Analytics Work For Your Business: A Q&A With Eric Anderson Eric T. Anderson, Brian Uzzi, Forbes, March 31, 2021 |
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Nike Files Lawsuit Over Lil Nas X’s Satan Shoes Timothy Calkins, The Wall Street Journal, March 30, 2021 |
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MyPillow has spent $3.6 million on Facebook ads in 2021 — and spending spikes whenever founder Mike Lindell gets bad press, data shows Jim Lecinski, Insider, March 24, 2021 |
Find Your Fit
Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.
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MS in Management Studies
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DOCTORAL PROGRAM
Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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