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Marketing
How (Not) to Change Someone's Mind
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Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
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Lakshman Krishnamurthi
A new study explores how the conventional e-commerce model can integrate more digital innovations.
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Rima Toure-Tillery
Recent research examines how people make judgments about a group based on a single member.
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Chethana Achar
A new paper explores illness-detection versus illness-prevention health actions.
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Marketing News
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The Kellogg School of Management launched a new accelerated MBA that blends business with technology, and students can complete the program in a little over a year Eric T. Anderson, Business Insider, September 04, 2020 |
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2020 MSI Scholars Announced Ashlee Humphreys, Marketing Science Institute, August 31, 2020 |
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Want Your Business To Survive the Pandemic? Facilitate Stories. Esther Choy, Fong_Gina, Forbes, August 30, 2020 |
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One of Chicago’s challenges now: Repairing its brand Timothy Calkins, Crain's Chicago Business, August 25, 2020 |
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Reinventing The Customer Experience: Lessons From Jio Mohanbir Sawhney, Forbes, August 17, 2020 |
Find Your Fit
Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.
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Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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