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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
 

Upcoming Events

November 28, 2018 | 11:00 AM
Kellogg Global Hub, KGH 4101
January 09, 2019 | 11:00 AM
Kellogg Global Hub, TBD
January 16, 2019 | 11:00 AM
Kellogg Global Hub, TBD

Featured Faculty Members

Galen Bodenhausen

Recent research by Professor Bodenhausen considers whether economic uncertainty leads voters to devalue female politicians.
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Anna Tuchman

Professor Tuchman studies consumer demand for advertising, as well as the intersection of public policy and marketing.
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Aparna Labroo

In a recent paper, Professor Labroo finds that changes in lighting produce cognitive effects that can influence decisions.
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Recent Marketing Research


No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior
Rima Toure-Tillery, Alysson Light, Organizational Behavior and Human Decision Processes, 2018
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising
Anna Tuchman, Harikesh S Nair, Pedro Gardete, Quantitative Marketing and Economics, 2018
Feeling Disconnected from Others: The Effects of Ambient Darkness on Hedonic Choice
Xun (Irene) Huang, Ping Dong, Aparna Labroo, International Journal of Research in Marketing, 2018
Field studies of psychologically targeted ads face threats to internal validity
Dean Eckles, Brett Gordon, Garrett Johnson, Proceedings of the National Academy of Sciences, 2018
The Loss of Loss Aversion: Will It Loom Larger than Its Gain?
David Gal, Derek D. Rucker, Journal of Consumer Psychology, 2018
Economic Anxieties Undermine Support for Female (but Not Male) Political Candidates
Galen Bodenhausen, Ryan Lei, Analyses of Social Issues and Public Policy, 2018
Do episodic counterfactual thoughts focus on personally controllable action?: The role of self-initiation.
Neal Roese, Rachel Smallman, Kai Epstude, Journal of Experimental Social Psychology, 2017

Marketing News

Some Advice for Theresa May on the Art of “Pre-Selling” a Difficult Decision
Timothy Calkins, Quartz, November 13, 2018
Take 5: Fine-Tuning Your Powers of Persuasion
Ping Dong, Kent Grayson, Aparna Labroo, Loran Nordgren, Derek D. Rucker, Mitchell A. Petersen, Kellogg Insight, November 07, 2018
Why Starbucks Customers React to What’s on the Holiday Cup
Derek D. Rucker, Forbes, November 03, 2018
Thinking of Your Work Self as Separate From Your Home Self Could Lead to Unethical Decisions
Rima Toure-Tillery, Quartz, October 31, 2018
Take 5: Election Rules and Campaign Tactics That Sway Voters
Craig Garthwaite, Angela Y. Lee, Yuval Salant, Kellogg Insight, October 30, 2018

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
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RECRUITING

Faculty recruiting

Explore the departments currently accepting submissions and application instructions for open faculty positions at Kellogg.
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DOCTORAL PROGRAM

Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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