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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
 

Upcoming Events

January 09, 2019 | 11:00 AM
Kellogg Global Hub, TBD
January 16, 2019 | 11:00 AM
Kellogg Global Hub, TBD
February 06, 2019 | 11:00 AM
Kellogg Global Hub, TBD

Featured Faculty Members

Anna Tuchman

Professor Tuchman studies consumer demand for advertising, as well as the intersection of public policy and marketing.
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Galen Bodenhausen

Recent research by Professor Bodenhausen considers whether economic uncertainty leads voters to devalue female politicians.
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Aparna Labroo

In a recent paper, Professor Labroo finds that changes in lighting produce cognitive effects that can influence decisions.
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Recent Marketing Research


Marketing News

Are Women More Ethical at the Negotiating Table? It’s Complicated.
Leigh Thompson, Nicole Stephens, Maryam Kouchaki, Kellogg Insight, December 06, 2018
Take 5: How to Build Customer Relationships That Last
Bobby Calder, Eric Leininger, Michal Maimaran, Mohanbir Sawhney, Kellogg Insight, December 06, 2018
Do You Owe A Tip to the Barista Who Poured Your Black Coffee? New Payment Systems Leave Some in Quandary
Alexander Chernev, Chicago Tribune, December 01, 2018
5 Lessons Apple Can Learn from Microsoft’s Comeback
Mohanbir Sawhney, Forbes, November 30, 2018
The Trick to Keeping Friends as We Get Older
Neal Roese, The Wall Street Journal, November 20, 2018

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
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RECRUITING

Faculty recruiting

Explore the departments currently accepting submissions and application instructions for open faculty positions at Kellogg.
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DOCTORAL PROGRAM

Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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