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Marketing
How (Not) to Change Someone's Mind
Kellogg Opens Its Global Hub
Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
July 15 - July 17, 2019
Kellogg Global Hub, tbd
Angela Y. Lee
Recent research by Professor Lee examines attributes consumers weigh when evaluating competing options.
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Jennifer Cutler
Professor Cutler's research blends advances in quantitative marketing, social psychology, and artificial intelligence.
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Eric T. Anderson
Professor Anderson's paper examining pricing and promotions was recently recognized for its enduring impact.
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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Brett Gordon, Florian Zettelmeyer, Dan Chapsky, Neha Bhargave, Marketing Science, 2019 |
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Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk-Taking
Ata Jami, Journal of Marketing Research, 2019 |
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Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level
Jin Sun, TakKeh Hean, Angela Y. Lee, International Journal of Research in Marketing, 2019 |
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The Effect of Limited Availability on Children's Consumption, Engagement, and Choice Behavior
Michal Maimaran, Yuval Salant, Judgment and Decision Making, 2019 |
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Body camera footage leads to lower judgments of intent than dash camera footage
Broderick L. Turner, E. M. Caruso, Mike A Dilich, Neal Roese, Proceedings of the National Academy of Sciences, 2019 |
Marketing News
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Sears hoping DieHard can power sales of everything from garden tools to camping gear Kevin McTigue, Chicago Tribune, April 19, 2019 |
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Why Retailers Love The Term “Pre-Owned” Alexander Chernev, Marketplace, April 17, 2019 |
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As weed goes legit, '4/20 has become like a Black Friday kind of holiday' — Chicago's April 20 marijuana fest surging Timothy Calkins, Chicago Tribune, April 16, 2019 |
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Whiskey, Swords And House Lannister Coin Purses: Yes, Winter Is Coming, And So Is The Merch Alexander Chernev, Forbes, April 08, 2019 |
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Journey Mapping Can Guide You To A Stronger Brand Kevin McTigue, CMO.com, April 04, 2019 |
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DOCTORAL PROGRAM
Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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