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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
 

Upcoming Events

September 25, 2018 | 12:00 PM
Kellogg Global Hub, KGH 5301
September 26, 2018 | 12:00 PM
Kellogg Global Hub, KGH 5301
September 27, 2018 | 12:00 PM
Kellogg Global Hub, KGH 4101

Featured Faculty Members

Florian Zettelmeyer

Professor Zettelmeyer's specializes in evaluating the effects of information technology and big data on firms.
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Derek D. Rucker

Professor Rucker's research focuses on power, compensatory consumption, persuasion, and consumer behavior.
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Rima Toure-Tillery

Recent research from Professor Toure-Tillery examines the effect of perceived distance on charitable donations.
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Recent Marketing Research


Marketing News

The most persuasive speakers sell their ideas well before the presentation
Timothy Calkins, Quartz, August 10, 2018
A Challenge to the Biggest Idea in Behavioral Finance
Derek D. Rucker, Bloomberg, August 05, 2018
Social Media Marketing Is Failing Too Many Interior Designers
Philip Kotler, Forbes, July 18, 2018
Amazon Prime Day: A Show Of Marketing Muscle
Derek D. Rucker, Forbes, July 16, 2018
‘Build-A-Bear’ stuffs ‘Pay Your Age’ sale after long sweaty lines, long waits and chaos
Timothy Calkins, Washington Post, July 13, 2018

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
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RECRUITING

Faculty recruiting

Explore the departments currently accepting submissions and application instructions for open faculty positions at Kellogg.
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DOCTORAL PROGRAM

Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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