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Marketing
How (Not) to Change Someone's Mind
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Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
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Rima Toure-Tillery
Recent research examines how people make judgments about a group based on a single member.
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Chethana Achar
A new paper explores illness-detection versus illness-prevention health actions.
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Lakshman Krishnamurthi
A new study explores how the conventional e-commerce model can integrate more digital innovations.
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Inefficiencies in Digital Advertising Markets
Brett Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth Wilbur, Journal of Marketing, 2021 |
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Efficiently Evaluation Targeting Policies: Improving Upon Champion vs. Challenger Experiments
Duncan Simester, Artem Timoshenko, Spyros Zoumpoulis, Management Science, 2020 |
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How Digital Innovators Achieve Customer Value
Christof Gellweiler, Lakshman Krishnamurthi, Journal of Theoretical and Applied Electronic Commerce Research, 2020 |
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The First-Member Heuristic: Group Members Labeled "First" Influence Judgment and Treatment of Groups
Janina Steinmetz, Rima Toure-Tillery, Ayelet Fishbach, Journal of Personality and Social Psychology, 2020 |
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So Difficult to Smile: Why Unhappy People Avoid Enjoyable Activities
Hao Shen, Aparna Labroo, Robert Wyer, Journal of Personality and Social Psychology, 2020 |
Marketing News
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When do people take huge risks? Derek D. Rucker, Forbes, June 03, 2021 |
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This is the Hidden Cost of Gaining Expertise Loran Nordgren, Derek D. Rucker, Fast Company, June 03, 2021 |
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America’s Largest Beer Company Will Buy the Country a Round if it Hits Biden’s July 4 Vaccination Goal Timothy Calkins, The Washington Post, June 02, 2021 |
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EP 09: Aligning Healthcare with Consumer Strategy Gregory Carpenter, The Gary Bisbee Show, May 13, 2021 |
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Home Run Inn’s Current Frozen Pizza Count: 80,000 Per Day Kevin McTigue, Crain's Chicago Business, May 06, 2021 |
Find Your Fit
Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.
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DOCTORAL PROGRAM
Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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