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Marketing
How (Not) to Change Someone's Mind
Kellogg Opens Its Global Hub
Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
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Chethana Achar
A new paper explores illness-detection versus illness-prevention health actions.
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Lakshman Krishnamurthi
A new study explores how the conventional e-commerce model can integrate more digital innovations.
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Rima Toure-Tillery
Recent research examines how people make judgments about a group based on a single member.
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Marketing News
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You’ve Worked Hard to Earn Your Team’s Trust. What Happens If Layoffs Are Necessary? Kent Grayson, Kellogg Insight, July 06, 2020 |
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Is Now the Time to Transition to Personalized Marketing? Jim Lecinski, Kellogg Insight, July 02, 2020 |
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When do we identify with the bad guy? Derek D. Rucker, Forbes India, June 26, 2020 |
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Favorite MBA Professors of the Class of 2020 Kent Grayson, Poets&Quants, June 18, 2020 |
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How to Deal With Life’s Regrets Neal Roese, Art of Manliness Podcast, June 17, 2020 |
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