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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.

Upcoming Events

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Featured Faculty Members

Eric T. Anderson

Professor Anderson's paper examining pricing and promotions was recently recognized for its enduring impact.

Jennifer Cutler

Professor Cutler's research blends advances in quantitative marketing, social psychology, and artificial intelligence.

Angela Y. Lee

Recent research by Professor Lee examines attributes consumers weigh when evaluating competing options.

Recent Marketing Research

Marketing News

We may make better consumer choices when we’re angry
Michal Maimaran, MarketWatch, August 23, 2019
Here’s the problem with ‘premiumization’ at Kraft Heinz
Timothy Calkins, Crain’s Chicago Business , August 23, 2019
Autonomous Mobility and The Mythical Mass Market
Mohanbir Sawhney, Forbes, August 21, 2019
Eddie Bauer to shut down its Midwest call center, send jobs overseas
Timothy Calkins, Chicago Tribune, August 20, 2019
How to trick your kids into eating – and loving – healthy
Michal Maimaran, Yuval Salant, Quartz, August 13, 2019

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates


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Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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