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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
 

Upcoming Events

February 05, 2020 | 11:00 AM
Kellogg Global Hub, L120
February 19, 2020 | 11:00 AM
Kellogg Global Hub, L120
February 26, 2020 | 11:00 AM
Kellogg Global Hub, L120

Featured Faculty Members

Jennifer Cutler

Professor Cutler's research blends advances in quantitative marketing, social psychology, and artificial intelligence.
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Angela Y. Lee

Recent research by Professor Lee examines attributes consumers weigh when evaluating competing options.
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Eric T. Anderson

Professor Anderson's paper examining pricing and promotions was recently recognized for its enduring impact.
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Recent Marketing Research


Marketing News

Take 5: How to Start Off Strong
Carter Cast, Blake McShane, Thomas Lys, Leigh Thompson, Rima Toure-Tillery, Kellogg Insight, January 03, 2020
The best days of Party City may be in the past. Here’s what happened to it in 2019
Kevin McTigue, CNBC, December 27, 2019
8 Ways to Be Kinder To Yourself in 2020
Neal Roese, The New York Times, December 24, 2019
5G arrived in Chicago in 2019. What will happen with the fifth generation of wireless in 2020?
Mohanbir Sawhney, Chicago Tribune, December 24, 2019
Hallmark’s same-sex marriage gaffe shows how social media is raising the stakes for marketers
Timothy Calkins, NBC News.com, December 17, 2019

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
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RECRUITING

Faculty recruiting

Explore the departments currently accepting submissions and application instructions for open faculty positions at Kellogg.
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DOCTORAL PROGRAM

Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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