Take Action
Home | Faculty & Research Overview | Departments & Initiatives
Marketing
Ads Even Savvy Customers Trust
Kellogg Opens Its Global Hub
Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
Derek D. Rucker
Professor Rucker's research focuses on power, compensatory consumption, persuasion, and consumer behavior.
VIEW PROFILE
Rima Toure-Tillery
Recent research from Professor Toure-Tillery examines the effect of perceived distance on charitable donations.
VIEW PROFILE
Florian Zettelmeyer
Professor Zettelmeyer's specializes in evaluating the effects of information technology and big data on firms.
VIEW PROFILE
|
Visual Darkness Reduces Perceived Risk of Contagious Disease Transmission from Interpersonal Interaction
Ping Dong, Chen-Bo Zhong, Psychological Science, 2018 |
|
Multivariate Meta-analysis with Application to Choice Overload
Blake McShane, Ulf Bockenholt, Psychometrika, 2018 |
|
Too Far to Help: The Effect of Perceived Distance on the Expected Impact and Likelihood of Charitable Action
Rima Toure-Tillery, Ayelet Fishbach, Journal of Personality and Social Psychology, 2017 |
|
Do episodic counterfactual thoughts focus on personally controllable action?: The role of self-initiation.
Neal Roese, Rachel Smallman, Kai Epstude, Journal of Experimental Social Psychology, 2017 |
|
Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes
Meghan Busse, Ayelet Israeli, Florian Zettelmeyer, Journal of Marketing Research, 2017 |
|
Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?
Mathew Isaac, Kent Grayson, Journal of Consumer Research, 2017 |
Marketing News
|
Northwestern Professor Philip Kotler On What’s Next For Marketing Philip Kotler, Forbes, September 12, 2018 |
|
A New Way to Persuade Kids to Drink More Water and Less Soda Michal Maimaran, Kellogg Insight, September 10, 2018 |
|
No, A Salad Doesn’t Make that Burger Healthier Alexander Chernev, The Wall Street Journal, September 06, 2018 |
|
Nike – Dream Crazy – A Rich Opportunity To Learn About Brand Management In The Digital Age Derek D. Rucker, Forbes, September 06, 2018 |
|
How McDonald's solved its Happy Meal problem Julie Hennessy, CNN Money, August 23, 2018 |
Find Your Fit
Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.
Full-Time MBA Program
Evening & Weekend MBA Program
Executive MBA Program
Executive Education
MS in Management Studies
Doctoral Program
Certificate Program for Undergraduates
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
RECRUITING
Faculty recruiting
Explore the departments currently accepting submissions and application instructions for open faculty positions at Kellogg.
Learn more
DOCTORAL PROGRAM
Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
Learn more