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Marketing
How (Not) to Change Someone's Mind
Kellogg Opens Its Global Hub
Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Upcoming Events
Lakshman Krishnamurthi
A new study explores how the conventional e-commerce model can integrate more digital innovations.
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Chethana Achar
A new paper explores illness-detection versus illness-prevention health actions.
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Rima Toure-Tillery
Recent research examines how people make judgments about a group based on a single member.
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Marketing News
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How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research Angela Y. Lee, Kellogg Insight, January 11, 2021 |
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Super Advertising: A Look Ahead at This Year’s Super Bowl Advertising Timothy Calkins, Derek D. Rucker, Forbes, January 05, 2021 |
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“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive? Angela Y. Lee, Kellogg Insight, January 04, 2021 |
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A Surprising Benefit of Feeling Ownership over Your Possessions Jami_Ataollah, Maryam Kouchaki, Kellogg Insight, January 04, 2021 |
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“A Boost for the Tried and True” Gregory Carpenter, Harvard Business Review, January 01, 2021 |
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DOCTORAL PROGRAM
Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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