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Marketing
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Leading with AI and Analytics
The AI Marketing Canvas
Marketing Management, 16th Edition
Angela Lee will serve as the faculty director for the Golub Capital Social Impact Lab at Kellogg.
Kellogg Opens Its Global Hub
Kellogg Marketing Department
For decades, the Marketing Department has been the recognized leader in the discipline.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.
Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.
Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
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Jacob Teeny
Professor Teeny aims to understand what makes companies, brands, and their products and services popular and influential.
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Artem Timoshenko
Recent work develops and applies quantitative methods to improve marketing practice and product development.
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Anna Tuchman
A new study calculates the return on investment for TV advertising and finds that most firms overinvest.
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TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands
Bradley Shapiro, Guenter Hitsch, Anna Tuchman, Econometrica, 2021 |
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Product Choice with Large Assortments: A Scalable Deep-Learning Model
Sebastian Gabel, Artem Timoshenko, Management Science, 2021 |
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Meta-analysis of Studies with Multiple Contrasts and Differences in Measurement Scales
Blake McShane, Ulf Bockenholt, Journal of Consumer Psychology, 2021 |
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The Politicization of Objects: Meaning and Materiality in the U.S. Cannabis Market
Ashlee Humphreys, Aimee Huff, Sarah Wilner, Journal of Consumer Research, 2021 |
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Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
Angela Y. Lee, Xing-Yu Chu, Chun-Tuan Chang, Journal of Marketing, 2021 |
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Discover the path to your goals
Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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