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Kellogg Marketing Department

For decades, the Marketing Department has been the recognized leader in the discipline.

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing principles and new products.

Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders.

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the Association of Consumer Research, the leading academic organization for behavioral research. Three members of the faculty have won the prestigious Marketing Educator of the Year award from the American Marketing Association.

Graduate students of the department are emerging leaders in the field; marketing doctoral students have won more American Marketing Association awards for first place and honorable mentions in its dissertation competition than any other school.
 

Upcoming Events

October 24, 2019 | 12:15 PM
Kellogg Global Hub, KGH 5301
October 30, 2019 | 11:00 AM
Kellogg Global Hub, KGH L110
November 05, 2019 | 12:15 PM
Kellogg Global Hub, KGH 5301

Featured Faculty Members

Angela Y. Lee

Recent research by Professor Lee examines attributes consumers weigh when evaluating competing options.
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Jennifer Cutler

Professor Cutler's research blends advances in quantitative marketing, social psychology, and artificial intelligence.
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Eric T. Anderson

Professor Anderson's paper examining pricing and promotions was recently recognized for its enduring impact.
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Recent Marketing Research


Marketing News

The McRib is back. Here’s why McDonald’s doesn’t sell it year-round
Alexander Chernev, CNN.com , October 04, 2019
Proving the Value of Luxury Brands
Bobby Calder, Forbes, September 27, 2019
Seltzer standout White Claw draws fire from Big Beer
Timothy Calkins, Crain’s Chicago Business , September 20, 2019
When To fire Your Customers: A Study Of Customer Lifetime Value Can Lead To Some Startling Actions
Robert Blattberg, Forbes, September 17, 2019
The Importance of Value Abstraction in Artificial Intelligence For Business Leaders
Mohanbir Sawhney, Forbes, September 16, 2019

Find Your Fit

Our innovative portfolio of MBA programs helps our students find the ideal balance among professional, educational and personal goals. Wherever you are in your career – and your life – there’s a Kellogg MBA program that will help you grow professionally and personally.

Full-Time MBA Program

Evening & Weekend MBA Program

Executive MBA Program

Executive Education

MS in Management Studies

Doctoral Program

Certificate Program for Undergraduates

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
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RECRUITING

Faculty recruiting

Explore the departments currently accepting submissions and application instructions for open faculty positions at Kellogg.
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DOCTORAL PROGRAM

Discover the path to your goals

Our doctoral students learn to think critically, identify opportunities for new frameworks and insights, and gain the technical expertise to turn those opportunities into published research.
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