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Recent Scholarly Research

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE Title Author Type
2019 Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice, Journal of the Association for Consumer Research Ping Dong, Aparna Labroo article
2019 Romantic Crushes Promote Variety Seeking Behavior, Journal of Consumer Psychology Ping Dong article
2019 Crush on You: Romantic Crush Increases Consumers’ Preferences for Strong Sensory Stimuli, Journal of Consumer Research Ping Dong article
2018 A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook Brett Gordon, Florian Zettelmeyer working paper
2018 The Validity of Research Studies Brian Sternthal working paper
2018 The Effect of Limited Availability on Children’s Consumption, Engagement, and Choice Behavior Michal Maimaran, Yuval Salant working paper
2018 Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption, Customer Needs and Solutions Margaret C Campbell, Michal Maimaran article
2018 Creating Stronger Brand through Consumer Experiences and Engagement Bobby Calder book chapter
2018 From Advertising to Engagement Bobby Calder book chapter
2018 Leveraging Means–Goal Associations to Boost Children’s Water Consumption: A Four-School Three-Month Field Experiment, Journal of Association of Consumer Research Michal Maimaran article
2018 No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior, Organizational Behavior and Human Decision Processes Rima Toure-Tillery article
2018 Intrinsic and Induced State Dependence in Frequency Reward Programs: A Dynamic Structural Examination Lakshman Krishnamurthi, Yuxin Chen working paper
2018 Expectancy Neglect: Why Superstitious Acts Increase Risk-Seeking in Gains but Risk-Avoidance in Losses, Journal of the Association for Consumer Research Ping Dong, Aparna Labroo article
2018 Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising Anna Tuchman working paper
2018 Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising, Quantitative Marketing and Economics Anna Tuchman article
2018 Feeling Disconnected from Others: The Effects of Ambient Darkness on Hedonic Choice, International Journal of Research in Marketing Ping Dong, Aparna Labroo article
2018 The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects Anna Tuchman working paper
2018 Markups across Space and Time Sergio Rebelo, Eric T. Anderson working paper
2018 Field studies of psychologically targeted ads face threats to internal validity, Proceedings of the National Academy of Sciences Brett Gordon, Garrett Johnson article
2018 Digitization and Distribution: The Ends Against the Middle Brett Gordon working paper

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