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Recent Scholarly Research

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE Title Author Type
2019 A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook, Marketing Science Brett Gordon, Florian Zettelmeyer, Dan Chapsky, Neha Bhargave article
2019 Leveraging Means–Goal Associations to Boost Children’s Water Consumption: A Four-School Three-Month Field Experiment, Journal of Association of Consumer Research Michal Maimaran, Daniella Kupor, Andrea Weihrauch, Szu-chi Huang article
2019 Generalizable and Robust TV Advertising Effects Bradley Shapiro, Guenter Hitsch, Anna Tuchman working paper
2019 The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects Anna Tuchman, Stephan Seiler, Song Yao working paper
2019 The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making, Journal of Association on Consumer Research Michal Maimaran, Uzma Khan, Alex DePaoli article
2019 Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk-Taking, Journal of Marketing Research Ata Jami article
2019 Romantic Crushes Promote Variety Seeking Behavior, Journal of Consumer Psychology Xun (Irene) Huang, Ping Dong article
2019 Crush on You: Romantic Crush Increases Consumers’ Preferences for Strong Sensory Stimuli, Journal of Consumer Research Xun (Irene) Huang, Ping Dong, Meng Zhang article
2019 Digitization and Distribution: The Ends Against the Middle Joonhyuk yang, Eric T. Anderson, Brett Gordon working paper
2019 Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level, International Journal of Research in Marketing Jin Sun, TakKeh Hean, Angela Y. Lee article
2019 The Promise of Targeted Innovation, MIT Sloan Management Review Gregory Carpenter, Tushmit Hasan article
2019 The Effect of Limited Availability on Children's Consumption, Engagement, and Choice Behavior, Judgment and Decision Making Michal Maimaran, Yuval Salant article
2019 An Empirical Investigation of Ad Zapping Using a Large-Scale Dataset Lakshman Krishnamurthi, Caiyun Liu, Purushottam Papatla, Joonhyuk yang working paper
2019 Building strong connections between brands and the self Neal Roese, Wendi L Gardner book chapter
2019 Body camera footage leads to lower judgments of intent than dash camera footage, Proceedings of the National Academy of Sciences Broderick L. Turner, E. M. Caruso, Mike A Dilich, Neal Roese article
2019 Brand Positioning: The Foundation for Building a Strong Brand Alice M. Tybout book chapter
2019 The Roles of Effects and Theory in Research and Application Bobby J Calder, C. Miguel Brendl, Alice M. Tybout book chapter
2019 Open Negotiation: The Backend Benefits of Salespeople’s Transparency in The Frontend” Michael Ahearne, Sebastian Hohenberg, Florian Zettelmeyer working paper
2019 Strategic Marketing Management: The Framework (10Ed.) Alexander Chernev book
2019 Strategic Marketing Management: Theory and Practice Alexander Chernev book

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