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Recent Scholarly Research

Our faculty are recognized for their insightful analyses and their ability to push the frontier of thought within their respective academic disciplines and professions. Explore research published by Kellogg Faculty and featured in top-tier peer reviewed journals.
DATE Title Author Type
2019 Leveraging Means–Goal Associations to Boost Children’s Water Consumption: A Four-School Three-Month Field Experiment, Journal of Association of Consumer Research Michal Maimaran, Daniella Kupor, Andrea Weihrauch, Szu-chi Huang article
2019 Generalizable and Robust TV Advertising Effects Bradley Shapiro, Guenter Hitsch, Anna Tuchman working paper
2019 The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects Anna Tuchman, Stephan Seiler, Song Yao working paper
2019 Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice, Journal of the Association for Consumer Research Jessica Gamlin, Ping Dong, Aparna Labroo, Aaron Robinson article
2019 The Unique Role of Anger among Negative Emotions in Goal-Directed Decision Making, Journal of Association on Consumer Research Michal Maimaran, Uzma Khan, Alex DePaoli article
2019 Romantic Crushes Promote Variety Seeking Behavior, Journal of Consumer Psychology Xun (Irene) Huang, Ping Dong article
2019 Crush on You: Romantic Crush Increases Consumers’ Preferences for Strong Sensory Stimuli, Journal of Consumer Research Xun (Irene) Huang, Ping Dong, Meng Zhang article
2019 The Effect of Limited Availability on Children's Consumption, Engagement, and Choice Behavior, Judgment and Decision Making Michal Maimaran, Yuval Salant article
2019 Body camera footage leads to lower judgments of intent than dash camera footage, Proceedings of the National Academy of Sciences Broderick L. Turner, E. M. Caruso, Mike A Dilich, Neal Roese article
2018 A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook Brett Gordon, Florian Zettelmeyer, Dan Chapsky working paper
2018 The Validity of Research Studies Brian Sternthal working paper
2018 Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption, Customer Needs and Solutions Paulo Albuquerque, Margaret C Campbell, Michal Maimaran, Anna R. McAlister, Sophie Nicklaus article
2018 Creating Stronger Brand through Consumer Experiences and Engagement Bobby Calder book chapter
2018 From Advertising to Engagement Bobby Calder book chapter
2018 No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior, Organizational Behavior and Human Decision Processes Rima Toure-Tillery, Alysson Light article
2018 Intrinsic and Induced State Dependence in Frequency Reward Programs: A Dynamic Structural Examination Huseyin Karaca, Lakshman Krishnamurthi, Yuxin Chen working paper
2018 Expectancy Neglect: Why Superstitious Acts Increase Risk-Seeking in Gains but Risk-Avoidance in Losses, Journal of the Association for Consumer Research Ping Dong, Aparna Labroo article
2018 Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising Anna Tuchman working paper
2018 Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising, Quantitative Marketing and Economics Anna Tuchman, Harikesh S Nair, Pedro Gardete article
2018 Feeling Disconnected from Others: The Effects of Ambient Darkness on Hedonic Choice, International Journal of Research in Marketing Xun (Irene) Huang, Ping Dong, Aparna Labroo article

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