Google Pixel Wins for Second Year in a Row at the 2024 Kellogg School Super Bowl Advertising Review
Homes.com and Squarespace Fumble during the Big Game
EVANSTON, IL. (Feb. 11, 2024) — Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its ‘Javier in Frame’ spot in the 20th Kellogg School Super Bowl Advertising Review. Other brands that earned top marks included Mountain Dew’s 'Having A Blast’ and Dove’s ‘Hard Knocks.’ Not all advertisers had a winning night, including Homes.com, Temu and Squarespace, which received low grades during this year's Ad Review.
Kellogg Super Bowl Ad Review Celebrates its 20th Anniversary
Kellogg Super Bowl Ad Review Post-Game Analysis
Be sure to join us for a virtual webinar on Monday, February 12, at 1:30 p.m. CT as Professors Tim Calkins and Derek Rucker discuss the 2024 results, assessing some of the night’s biggest winners and losers. Register today!
Meet the experts behind Kellogg Super Bowl Ad Review
The Kellogg School Super Bowl Advertising Review panel comprises Kellogg Marketing Club students, led by two of Kellogg’s most widely recognized marketing professors, Tim Calkins and Derek Rucker.