Global Initiatives in Management (GIM)
A cornerstone of the Kellogg School's international curriculum is the Global Initiatives in Management (GIM) program. GIM began in 1990 when a group of 27 students organized a course and a two-week trip to what was then the Soviet Union. Since then, the program has expanded greatly, covering five continents and hundreds of international destinations. Today, 250 students participate annually in the program, which offers courses to Kellogg's full-time and part-time programs.
GIM China/Korea 2015 Plenary Meeting with Baidu in Beijing
The GIM program is an intensive global business course, designed with the following objectives that will allow students to:
- Gain an in-depth understanding of the economic, political, social, and culture characteristics of a country or region outside the United States
- Learn about key business trends, norms, challenges, and successes in a country or region outside the United States
- Conduct international business research on a topic of interest
- Further develop teamwork and leadership skills
The GIM experience is divided into two sections---in-class and in-country:
- Timing: GIM is offered as a Winter elective class for full-time and part-time students that meets 8 out of the 10 weeks during the Winter Quarter in addition to one wrap-up class that meets during the Spring Quarter.
|Winter Quarter (Jan. 4-Mar. 11)
- Academic course focused on broad overview of country or region (or topic within country or region)
|GIM Trip (Mar. 13-25) *trip dates vary by class
- All-class company meetings
- Group project company meetings
- Cultural activities
- Free time
|Spring Quarter (TBD)
- Research presentations
- Wrap-up discussion
- Major Deliverable: Students work in groups of four - five to design a business plan, research question, industry analysis, or business case around a business topic of interest (see examples below) relating to all countries being studied.
| Examples of GIM 2015 Student Projects
|China’s Beer Industry: An Analysis of Evolving Behavior and Growth Potential for Brewers in the World’s Largest Consumer Market
|Luxury Cosmetics in Asia: Urban Decay’s Entry Strategy
|India’s Prospects for Digital Media Disruption
|Expanding Wine Sales to Middle-Class Brazilians: A Proposal to Concha Y Toro
- Timing: Over spring break, all GIM classes will spend up to ten days in-country. All students are expected to arrange their own international flights and meet up with their classes at 9:00am on the designated start-date of their itineraries. At the end of the trip, students may either continue traveling or return to Evanston. All students are expected to return in time for their first class of the Spring Quarter.
- Schedule: In-country time is primarily devoted to business and culture, with free time for the students primarily in the evenings and during the weekends. The class will meet with government officials and business and industry leaders as a group (called “plenary meetings”; see examples below), while the group project teams will work to set up their own meetings and conduct first-hand research with key stakeholders in country.
|Examples of GIM 2015 Plenary Sessions
|China/Korea: Shanghai Disney Resort; Pepsico, Shanghai; Baidu, Beijing; Hyndai, Seoul; Samsung, Seoul
|Japan/Korea (Luxury Brand Management): Razorfish, Shanghai; L’Oreal China, Shanghai; Toyota, Nagoya; Dentsu, Tokyo; Hermes Japan, Tokyo; Hoshino Resort, Tokyo; Shiseido, Tokyo
|India: Pepsico, New Delhi; President of India, New Delhi; Muruguppa Group, Chennai; Ashok Leyland, Channai
|Middle East (Global Energy Markets): DEWA Solar Fields, Dubai; Mustakbal Clean Tech, Amman; Dutco Energy, Dubai; Tel Aviv University; Israel Cleantech Ventures, Tel Aviv; Fuels Choice Initiatives, Tel Aviv; Noble Energy, Tel Aviv
|Latin America: Natura, Sᾶo Paulo; Spotify Brazil, Sᾶo Paulo; Bovespa, Sᾶo Paulo; United Logistics, Buenos Aires; Minister of Education for Buenos Aires, Esteban Bullrich; Universidad de las Andes, Santiago; Fundacion para el Progreso, Santiago; Concha Y Toro, Santiago
| Nicaragua (Social Impact): Fabretto, Managua; Supply Hope, Managua; Café Las Fores, Granada; EOS, Matagalpa; Las Tias, Leon
To learn more about the 2016 GIM program, please click on the tabs to the left. Also, feel free to contact the Global Programs office:
GIM Program Manager
Director, Global Study Programs
GIM Social Impact: Nicaragua 2015 at EOS International in Matagalpa