Our Purpose
To educate, equip & inspire brave leaders who build strong organizations and wisely leverage the power of markets to create lasting value.
Why Kellogg
At Kellogg, we develop brave leaders that inspire growth in people, organizations and markets.
Learn more about the Kellogg difference
Propel Your Career
Earning a Kellogg Evening & Weekend MBA can take you to the top of your organization and prepare you for a lifetime of success.
Learn More
Executive Education
Leadership skills are innate, but they can also be taught. Let us teach you.
Learn more
Career Successes Come in Clusters
Bursts of brilliance happen for everyone. Explore the "hot streaks" of thousands of directors, artists, and scientists.
Read More
Stay Connected & Be Informed
Create a new profile or update your information in the Northwestern Directory to receive the latest Kellogg news, publications, event invitations and alumni benefit updates.
Visit Our Northwestern today!Academics
Generation Data
"You have to think about the generation of data as a strategic imperative. Results will only be useful if your data collection is done with a purpose."
— Florian Zettelmeyer, Faculty Director of PDAK
The Kellogg Approach to Data Analytics
Our data analytics curriculum is built around our experience that managers may not always understand how analytics can help them solve tough business problems. Similarly, data scientists may not understand the business problem well enough to provide managers with actionable data.
Businesses need analytics-savvy MBAs who are natural problem solvers and fluent in analytics so they can manage a team of data scientists and effectively use data. As a result, our teaching philosophy is designed to be relentlessly problem-driven while taking a deep dive into methods and applications.
To determine which data analytics courses to take, students should start by determining the level of expertise they’d like to achieve.
The Data Analytics Pathway
DECS 430-5
DECS 431
MKTG 450
STRT 469
MKTG 462
MORS 910-5
MECN 915
KMCI 940
Last edited August 10, 2017. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu
Watch Faculty Director Florian Zettelmeyer discuss how PDAK got started.
Executive Learning in Analytics
Are you a senior leader looking for more insight into data analytics? Our executive education programs can help you maximize your investment in big data.
Leading with Big Data and Analytics
Gain a working knowledge of data science to spark innovation and enhance marketing.
Marketing Analytics for Decision Makers
Discover how to effectively use the most important marketing data analytics methods.
Group & Custom Solutions
Address unique business needs with tailored faculty lectures, classroom opportunities and case studies.
