"You have to think about the generation of data as a strategic imperative. Results will only be useful if your data collection is done with a purpose."
— Florian Zettelmeyer, Faculty Director of PDAK
Businesses need analytics-savvy MBAs who are natural problem solvers and fluent in analytics so they can manage a team of data scientists and effectively use data. As a result, our teaching philosophy is designed to be relentlessly problem-driven while taking a deep dive into methods and applications.
To determine which data analytics courses to take, students should start by determining the level of expertise they’d like to achieve.
Kellogg offers a distinct Data Analytics Pathway designed to give students an in-depth, cross-functional study of analytics in business. Use this guide to determine which courses are most relevant to your career path.
Last edited August 1, 2018. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu
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