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Managerial Analytics Certificate Courses

The Managerial Analytics Certificate curriculum consists of four courses, as detailed below.

Students must take the first MA course offering scheduled during Fall Quarter. They may take subsequent courses in any order.


KELLG_MA 324-0: Operations and Supply Chain Strategy
Instructor: Martin Lariviere
Operations management is the management of business processes--that is, the management of the recurring activities of a firm. This course aims to familiarize students with the problems and issues confronting operations managers, and to provide the language, concepts, insights and tools to deal with these issues to gain competitive advantage through operations and supply chains. We examine how different business strategies require different business processes and supply chain structures and how different operational capabilities allow and support different strategies to gain competitive advantage.
Syllabus

KELLG_MA 326-0: Topics in Managerial Analytics: Analytics for Strategy
Instructor: Elena Prager
This course is an advanced analytics elective that uses data to inform strategic decisions. Should a fast food chain enter the highly profitable breakfast market segment? Not if the incumbents will respond by competing aggressively. Can a bank raise profits by attracting more customers through generous loan terms? Not if it inadvertently attracts risky customers. Data-driven analyses of such issues require going beyond statistically significant relationships (profitability in current market conditions, overall demand for generous loans) to assess underlying cause and effect. The course tackles a broad range of topics in competitive strategy, such as product portfolios (is it profitable to enter a rival’s niche?), personnel (do workplace perks reduce absenteeism?), and cost reduction (is it profitable to adopt a new technology?). Students will learn through hands-on experience with performing advanced regression analyses and interpreting their results.  Syllabus

KELLG_FE 310-0: Principles of Finance
Instructor: Anthony DeFusco
In this course, students will learn about the impact of time and uncertainty on value; discounted cash flows; equity and debt valuation; the term structure of interest rates; portfolio theory; asset pricing; and efficient market theory. The course also explores firms’ financing decisions, including capital budgeting, capital structure and payout policy. (This course is also featured in the Financial Economics Certificate program.) 
Syllabus

KELLG_MA 328-0: Competitive Strategy and Industrial Structure
Instructor: Yuval Salant
The course studies competitive strategy in a variety of industrial structures. We consider how the structure of a firm's industry affects its strategic choices and performance, how to evaluate and respond to competitors’ strategic moves, and how to formulate strategies that take into account objective structural issues as well as competitors’ responses and biases in decision making. Topics include product positioning decisions, price discrimination, dynamic aspects of pricing,  entry and predation in concentrated industries, and various strategies such as proliferation, consolidation, innovation and platform building.   Syllabus

Certificate Program for Undergraduates
Kellogg School of Management
555 Clark Street, Lower Level
Evanston, IL 60208-2800
847.467.4600