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Managerial Analytics Certificate Courses

The Managerial Analytics Certificate curriculum consists of four courses, as detailed below.

Students must take the first MA course offering scheduled during Fall Quarter. They may take subsequent courses in any order.

KELLG_MA 324-0: Operations and Supply Chain Strategy
Instructor: Martin Lariviere
Operations management is the management of business processes--that is, the management of the recurring activities of a firm. This course aims to familiarize students with the problems and issues confronting operations managers, and to provide the language, concepts, insights and tools to deal with these issues to gain competitive advantage through operations and supply chains. We examine how different business strategies require different business processes and supply chain structures and how different operational capabilities allow and support different strategies to gain competitive advantage. Syllabus

KELLG_MA 326-0: Topics in Managerial Analytics: Empirical Methods in Consumer Analytics
Instructor: Song Yao
Each year, this course changes topics to better reflect the current nature of the industry. This year’s topic will focus on how managers make sense of massive amounts of information to develop and implement a business strategy. Most managers (and the consultants they hire) need to be able to identify the relationships among variables or to interpret those relationships in the context of the underlying managerial issues. In this "clinical" course students learn how to draw inferences from data about real-world strategic issues. The instructor provides real-world data and offer close supervision as students design and execute their own statistical analyses and prepare reports on their findings. Students also read and discuss academic studies in management and strategy to identify best analytic practices.  Syllabus

KELLG_MA 328-0: Competitive Strategy and Industrial Structure
Instructor: Yuval Salant
The course studies competitive strategy in a variety of industrial structures. We consider how the structure of a firm's industry affects its strategic choices and performance, how to evaluate and respond to competitors’ strategic moves, and how to formulate strategies that take into account objective structural issues as well as competitors’ responses and biases in decision making. Topics include product positioning decisions, price discrimination, dynamic aspects of pricing, entry and predation in concentrated industries, and various strategies such as proliferation, consolidation, innovation and platform building.   Syllabus

KELLG_FE 310-0: Principles of Finance

Instructor: Snehal Banerjee
In this course, students will learn about the impact of time and uncertainty on value; discounted cash flows; equity and debt valuation; the term structure of interest rates; portfolio theory; asset pricing; and efficient market theory. The course also explores firms’ financing decisions, including capital budgeting, capital structure and payout policy. (This course is also featured in the Financial Economics Certificate program.)  Syllabus
Certificate Program for Undergraduates
Kellogg School of Management
555 Clark Street, Lower Level
Evanston, IL 60208-2800
847.467.4600