The Kellogg School encourages faculty, staff and students to engage in social
media with the understanding that we are all ambassadors of the school.
These guidelines outline what is expected when you discuss Kellogg-related
topics or otherwise identify yourself as a Kellogg constituent.
1. Know our policies. The Northwestern IT “Acceptable Use” Policy applies
if you are a member of the Northwestern Community and/or user of the
University network. Kellogg’s Honor Code
applies if you are a student at
Kellogg. Kellogg’s Brand Standards
provide guidance on voice and tone.
2. Follow copyright and fair use laws.
Respect the laws governing copyright
and fair use of copyrighted material owned by others. Typically, these
laws allow you to quote only short excerpts of others’ work and you must
attribute the work to the creator. A good social media practice is to link
back to others’ work.
3. Truthfully represent fact and self.
Blogs, microblogs, Facebook and other
social media sites typically allow you to create a profile. While this need
not be lengthy, you should accurately state your affiliation to Kellogg
School. Kellogg discourages anonymous accounts, pseudonyms and other
alternative screen names. For official accounts with Kellogg in the handle,
please contact Marketing & Communications to obtain the correct form.
Be clear that what you say in social media is representative of
your views and opinions and not necessarily the views and opinions of the
Kellogg School. A common disclaimer for blogs or personal website would
state, “The postings on this site are my own and don’t necessarily represent
The Kellogg School of Management’s positions, strategies or opinions.”
You are ultimately responsible for your posts.
5. Protect private or confidential information.
Social media blurs the lines
between public and private information and between professional and
personal lives. Once any form content (i.e. text, images, video) is digital, it
can circulate and often will do so beyond your intended audience. Ask for
permission if you want to post a photo or conversation that other parties
may have considered private. Please don’t use public social media to
discuss internal Kellogg matters.
6. Respect others.
Kellogg welcomes, respects and honors diversity of
customs, values and points of view. It goes without saying that ethnic slurs, personal
insults and obscenity are discouraged in general and certainly not welcome
in Kellogg forums.
7. Correct mistakes.
We all make mistakes, but if you make them in social
media, try to be transparent and correct them quickly. For example, if you
take down a blog post and re-post it with a correction, note that you did
8. Don’t SPAM.
Whether you blog, tweet or just post on Facebook, social
media should be a two-way conversation. Overly promotional or repetitive
posts that don’t generate response are often construed as SPAM, which
doesn’t represent you or the Kellogg School well.
9. Share what’s valuable.
Please feel free to link to non-Kellogg articles and
content that have value to the Kellogg community.
10. Just ask.
If you’re not sure whether or not it’s appropriate to post
something related to Kellogg, please ask. Discuss with your manager,
Student Affairs or Kellogg Marketing & Communications — we’re here to
help and avoid problems down the road.